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COMPANY PROFILE
Alaska Milk products were first manufactured in the Philippines in 1972 through Holland Milk Products, Inc. (HOMPI), a partnership between AMC's former parent company, General Milling Corporation (GMC), an industrial foods company with interests in flour, feed and soy bean milling, and a Dutch dairy company, Holland Canned Milk International B.V. HOMPI initially manufactured liquid canned filled milk products, (evaporated and sweetened condensed milk) and eventually expanded to manufacture powdered filled milk and UHT milk products division up until AMC's spin-off and incorporation as a separate and independent corporate entity in 1994. It was also a time when the company embarked on a major expansion program which prompted the company to tap the capital markets through an initial public offering (IPO) to raise funds for the capacity expansion of its powdered milk facilities. Alaska Milk shares were listed in the Philippine Stock Exchange in 1995. Post-IPO, GMC held 66% of AMC while 34% was left in free float to the public. In mid-1997, however, GMC transfered its 66% ownership in AMC to individual shareholders of GMC through a property dividend, thus fully divesting its interest in AMC and enabling management to consolidate and focus its efforts in pursuing AMC's interests in the consumer foods industry. Currently, management and strategic partner Campina Melkunie hold 56% while 44% is in public free float.
For over thirty years, AMC has emerged as one of only two major players in the Philippine milk industry, consistently maintaining brand leadership in the liquid canned milk category and holding a strong and growing position in powdered milk. It has also expanded into higher value-added milk products, particularly in UHT/Ready-to-Drink milk category. Apart from growing its core businesses, AMC endeavors to diversity and explore opportunities in related consumer products with global food companies that will complement AMC's existing revenue base.
Mr. Wilfred Uytengsu, Sr. is the Chairman of AMC and Mr. Wilfred Steven Uytengsu, Jr. is the President and Chief Executive Officer.
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OUR VISION...
Is to be a leading consumer foods company with a diversified portfolio of consumer food brands and products that are market leaders in their respective categories.
OUR MISSION...
- PRODUCT DEVELOPMENT
We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. - CUSTOMER SERVICE
Customer relationship is an integral part of building the Alaska business. We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. We strive to know and understand our customers fully to bridge the gap between what they need and what we can give. - QUALITY
Ultimately, the consumer whom we serve and their level of satisfaction with our products become our final judge and jury. We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. - PEOPLE
We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Company's continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individualby providing the opportunity to contribute to the Company's endeavors. - PROFITABLE GROWTHGrowth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives.
- SOCIAL RESPONSIBILITY
We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our soul.
THE PERSONS BEHIND THE SUCCESS OF THE CORPORATION
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Director, Operations
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CABANTAN
Asst. Vice President,
Information Systems
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FERNANDO
Vice-President,
Marketing
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Ernesto L. Ponce
Director, Engineering Services
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SANTIAGO A.
POLIDO
Vice President, Corporate Affairs
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ALFREDO B. JAVIER
Asst. Vice President,
Internal Audit
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WILFRED STEVEN
UYTENGSU, JR.
President and Chief
Executive Officer
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REYCELLE M. RODRIGUEZ
Director
Materials Management
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Director,
UHT Operations
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SARMIENTO, JR.
Senior Vice President
Chief Financial Officer
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FRANCISCO T.
IDIAN
Vice President, Sales
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Vice-President, Accounting & Controller
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Milestones
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6th Flr, Corinthian Plaza, Paseo de Roxas Building, Makati City, Manila. 840-4500
2. I am interested in finding out more about the history of Alaska Milk Coporation. How did the Company begin?
Alaska Milk products were first manufactured in the Philippines in 1972 through Holland Milk Products, Inc. (HOMPI), a partnership between AMC's former parent company, General Milling Corporation (GMC), an industrial foods company with interests in flour, feed and soy bean milling, and a Dutch dairy company, Holland Canned Milk International B.V. HOMPI initially manufactured liquid canned filled milk products, (evaporated and sweetened condensed milk) and eventually expanded to manufacture powdered filled milk and UHT milk products division up until AMC's spin-off and incorporation as a separate and independent corporate entity in 1994. Shortly after its incorporation, Alaska Milk shares were listed in the Philippine Stock Exchange in 1995.
3. Is Alaska Milk Corporation involved in other sports activities aside from its participation in the PBA?
Alaska believes that sports play an important role in instilling the value of discipline, hard work, team work and determination among the youth. These fundamental values develop character and are necessary attributes for success as much as good health and proper nutrition. Alaska's Sports Development Program, through the ALASKA POWER CAMP, is a vehicle to get the youth to develop their skills in volleyball, football and karting.
Aside from the Power Camp, the Alaska Football Cup is held every November at the Ayala Alabang Country Club fields. It consistently gathers over 200 teams and 3,000 boys and girls, ages 7-17 years old, from different parts of the country. These young football enthusiasts come together to compete in various age divisions, even traveling from far distances to compete. To date, it is the biggest amateur football tournament in the country.
4. Is Alaska Milk Corporation involved in any CSR (corporate social responsibility) activities?
The company partnered with Gawad Kalinga and the Municipality of San Pedro, Laguna in order to construct 100 homes in the six-hectare relocation site in Bayan-bayanan, Barangay San Vicente. The village will be the new home for some of the municipality's squatters. The company chose San Pedro, Laguna because it has been the home of AMC's manufacturing plant since 1972 and is Alaska's turn to give to the residents who welcomed them into their municipality.
To promote good nutrition for kids, Alaska Milk Corporation has formed ties with Children's Hour as well. Company employees and even Alaska Aces players and coaching staff are invited to donate a percentage of their salaries to the fund.
5. Who was the first endorser of Alaska Milk?
The very first TVC produced for the brand came out in 1976 featuring then basketball import Cisco Oliver along with Michael, the Alaska Boy. It did not just popularize the lines "Yeah men!" and "Wala pa rin tatalo sa Alaska", it also propelled the brand to leadership position.
6. Is Alaska Milk Corporation a publicly listed company?
Alaska Milk Corporation is a publicly listed company since 1995. For more information, please check the Investors Relations section of the website.
7. Who is the Alaska Boy on the cover?
The Alaska boy on the label of some of the Alaska Milk products is an artist's rendition of a fictional character with brown/ blond hair and blue eyes. This trademark device came with the purchase of the Alaska milk brand from Holland Milk Products Inc (Netherlands). All trademark owners of the Alaska brand use an Alaska boy on their label though the rendition may differ depending on the country. The most popular and widely believed story is that the boy is Michael Uytengsu, the son of current AMC Chairman Wilfred Uytengsu and brother of present AMC President and CEO Wilfred Steven Uytengsu, Jr. However, Michael Uytengsu is the "Alaska boy" who appeared in the 1974 commercial "Alaska One-on-One." Check it out in this website.
8. What are the different products does Alaska Milk Corporation manufacture?
Alaska produces 8 different milk products: Alaska evaporated milk, Alaska condensed milk, Alaska evaporated creamer and Alaska condensed creamer, Alaska powdered filled milk and ready-to-drink milk such as Alaska Fresh and Alaska Slim milk and Yamoo flavored milk.
9. Aside from milk products, is Alaska Milk Corporation involved in other business?
Alaska Milk Corporation currently has a partnership with Kelloggs due the complementary nature of the two products and the two companies' thrust in promoting "healthy breakfast = cereals + milk", and the former's strong operational structure and distribution capabilities.
10. Who Heads Alaska Milk Corporation?
Wilfred Uytengsu, Sr. is the chairman of Alaska Milk Corporation. His son Wilfred Steven Uytengsu, Jr. is the president and CEO and is currently in charge of running the day to day operations of the company.
wala talagang tatalo sa ALASKA yan ang gatas na ipinaiinom sa akin ng nanay ko.
ReplyDeletehow many employees does your company have ?
ReplyDeleteWhy name your brand Alaska? There is no explanation as to why did u choose alaska and came up with a logo that just goes with your brand name. Does it have u know? a good and deeper meaning/story to it?
ReplyDeleteI wanna know about the main supplier of the Alaska condensed milk
ReplyDelete